You do not need a purchased intent feed to know a company is in motion. Seven signals from registers, job boards and the company's own website tell you when a prospect is about to buy, and each one comes with a source.
Intent is a by-product of running a company
Most intent data sold to B2B teams is inferred from third-party cookies and content syndication. It is expensive, it is opaque, and since cross-site tracking became unworkable in the EU it has become increasingly hollow. The good news is that companies announce their intentions through the ordinary business of running a company: they hire, they file, they change owners, they adopt tools, they get written about. Almost all of that surface is public.
Caicle reads those records directly. Every signal below carries the source that established it, the URL, and the date it was observed, so a rep can say where a fact came from without hedging. Nothing is bought from a broker and nothing is inferred from a person's browsing.
1. Hiring velocity by function
Open roles are budget made legible. Caicle reads the public job boards of six applicant tracking systems and groups roles by function: engineering, sales, marketing, operations, finance. A company that posts three sales roles in a month after six quiet months has decided to grow revenue, and it has decided which function gets the money.
The pattern matters more than any single posting. Velocity separates a company that is always hiring from one that has just funded a workstream.
2. A new applicant tracking system
The moment a company moves from a careers page with a mailto link to a Greenhouse, Lever, Ashby, SmartRecruiters, Recruitee or Workable board is a decision to hire at scale. Because the board is public, the switch is visible the day it happens, and it is one of the cleanest early-stage signals available.
3. Executive changes in the registers
When a managing director joins or leaves a German GmbH, the change is filed with the commercial register. The same is true of officers at a UK company, published by Companies House. A new commercial lead in the first ninety days is the most receptive buyer most sellers will ever meet: they have a mandate, no legacy attachments, and a reason to be seen making decisions.
Caicle establishes executive changes from the registers, not from social profiles, which keeps person research inside professional roles and gives the fact a citation you can defend.
4. Ownership changes via LEI relationships
The global legal-entity register records parent and child relationships between entities that hold an LEI. When a company's direct parent changes, or a new subsidiary appears, something structural has happened: an acquisition, a carve-out, a reorganisation. Each of those creates procurement churn, and procurement churn is when incumbents get replaced.
5. Technology adoption
A company's website reveals the frameworks, tag managers, analytics platforms and mail provider it runs. Stack changes are the single most actionable category: the week a prospect swaps its analytics vendor or adds a customer data platform is the week its team is thinking about the exact problem you may solve.
6. Coverage sentiment and 7. domain age
Recent coverage tells you the room you are walking into. Sentiment scores it from 0 to 100 with the themes and the cited mentions behind each one, so an opener written for a company celebrating a raise is not sent to one managing redundancies. Domain age, from the registration record, is the quiet background signal: a two-year-old domain attached to a register entry founded in 2009 is a rebrand or a spin-out worth a question.
None of these seven signals is private. Read together, they form a dated timeline of a company in motion, and a timeline is far more persuasive to a buyer than a static firmographic record ever was.
A single new role is noise. A new applicant tracking system, three sales roles, and a new managing director filed in the same quarter is a buying committee forming in public.
From signal to sentence
The point of public-record research is not to accumulate data. It is to open with a sentence that could only be written about this one account, with a source behind it. When your first line references a change the prospect made last month, you have already cleared the bar that kills most cold outreach: relevance.
That is the whole Caicle premise. Establish only what is public, keep the source on every field, and turn it into a reason to reach out that is specific and current. Signals lose half their weight every 60 days, so the list never quietly goes stale.